CONTACT: Linda McCoy

310.207.5663

CABO SAN LUCAS, MEXICO – In March, 1999, the Hotel Finisterra unveiled a spectacular seven story waterfall as part of the multiple-phase expansion of its new Palapa Beach Club (PBC) Lobby.

The renovation is designed to showcase the PBC’s unique location and, at the same time, offer guests an array of luxuries and amenities of a Gran Turismo resort.

PBC suites feature private balconies offering unobstructed ocean views, living and dining areas, satellite televisions, phones with direct U.S. access, air conditioning, minibars, coffee makers, hair dryers, room service and VIP amenities. Spacious Mexican-style rooms display custom-designed furniture and artwork created especially for the hotel. A knowledgeable fron desk staff and concierge accommodate guests’ needs for car rentals, golf tee times, deep sea fishing, boat cruises, para-sailing and other water and land activities. The new beach level lobby creates convenient access to the hotel, it’s amenities, including the private beach and downtown shopping in Cabo San Lucas.

According to Lusi Coppola, managing director of Baja Hotels, and owner of the Hotel Finisterra, his goal is to continue to stand out from the crowd in today’s competitive market. "We have always been known for our outstanding service, and our intensive employee training program will ensure continued high quality and standards."

Hotel Finisterra’s Director of Sales and Marketing Bill Baffert explains, "We are developing a very ambitious marketing plan to introduce ourselves to untapped markets in the United States, Canada, Mexico, Europe and Japan. Our expansion provides for us a natural segue into the group and incentive travel market, as well as a variety of speciality markets." He adds, " With the expansion, we can offer top-of-the-line facilities couple with our ability to provide excellent service, on-site group coordination and professionalism."

Built in 1969, the Hotel Finisterra opened its doors to the public in 1971 and currently consists of 247 rooms and suites, two swimming pools, two lighted tennis courts, a gym that includes masseuse and sauna, the famous Whale Watcher Bar, and the critically acclaimed Blue Marlin Restaurant and Palapa Beach Bar and Restaurant.

Whether for business or pleasure, the Hotel Finisterra in Cabo San Lucas gives tranquility to the mind, body and spirit.

For information and reservation, please call 1.800.347.2252.